The Impact of Social Media Marketing during Mega Sports Events –an Empirical Study in the Frame of the FIFA World Cup 2014

Throughout the past decade the rapid proliferation and widespread adoption of social media for marketing purposes can be observed across all technological and digital touch points. This paper focuses on . . .

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Gerd Nufer, Franziska Ibele
Pages : 1-24
Volume 2 , Issue 1
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Antecedent of Lecturer Performance: Empirical Study at UIN Maulana Malik Ibrahim Malang

It is important for organizations to be able to consider factors that can improve lecturer performance, because lecturer performance able to improve organization performance. This paper attempts to determine . . .

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Vivin Maharani
Pages : 25-33
Volume 2 , Issue 1
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Distressed Company Prediction Using Logistic Regression: Tunisian’s Case

In this study, we try to develop a model for predicting corporate default based on a logistic regression (logit) and applied to the case of Tunisia. Our sample consists of 212 companies in the various . . .

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Fayçal Mraihi
Pages : 34-54
Volume 2 , Issue 1
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Influence of TV and Radio Adverts on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis

The use of telecom products over the years has gone up tremendously among consumers. This has led to intense competition among the telecom operators for customers. TV and Radio have been one of the competitive . . .

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Dominic Owusu, Kwamena Minta Nyarku
Pages : 55-65
Volume 2 , Issue 1
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Technological Innovations in Banking: User Acceptability and Payment Problems in Ghana: A Case Study of Zenith Bank Ghana Limited

This study sought to uncover technological innovations in banking emphasising user acceptability and payment problems in Ghana, and selected Zenith Bank Ghana Limited as the case study. Questionnaire was . . .

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Lawrence Yaw Kusi, Isaac Kwadwo Anim, Kwamena Minta Nyarku
Pages : 66-81
Volume 2 , Issue 1
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Work Values and Organizational Commitment among Administrative Employees of One Higher Education Institution in the Philippines

This study aims to determine the work values and organizational commitment among administrative employees of Lyceum of the Philippines University-Batangas. This study also tested the significant difference . . .

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Maria Joanna Gomez-Manongsong
Pages : 82-94
Volume 2 , Issue 2
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Identifying the Attractiveness Factors of Kish Islands Shopping Centers: With an Approach to Categorization of Customers

Nowadays shopping centers are among the most competitive activities in the country. Therefore, the managers of these centers usually seek to attract potential shoppers towards themselves through identifying . . .

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Giti Salimiha, Mahdi Shahidi, Mahmoud Samadi, Davoud Hosseinabadi Sadeh
Pages : 95-103
Volume 2 , Issue 2
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Modeling the Biomedical Engineering Technicians’ Contribution to Hospital Quality with Donabedian’s Triad

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Beth Ann Fiedler, Thomas T. H. Wan, Stephen S. Sivo, Reid M. Oetjen, Roger A. Bowles
Pages : 104-116
Volume 2 , Issue 2
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Building Momentum in Expanding Trade for Sustainable Development in Nigeria: Issues, Challenges and Prospects

This paper set out to examine the topic building momentum in expanding trade for sustainable growth and development in Nigeria. The study evaluated Sustained market-based economic approach, maximizes competitiveness . . .

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Anochie Uzoma C., Ude Damian Kalu, Anuforo Robert
Pages : 117-127
Volume 2 , Issue 2
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The Roles of Product Quality and Trust in Customer Satisfaction and Purchase Decision – A Study of Wechat Shopping in China

This study examines a new form of e-commerce transactions, dubbed W-shopping (WeChat-shopping), which occurs through the prolific and still growing WeChat social networking application. This study applies . . .

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Jianfeng Wang, David DiRusso, Jianbin Gao, Jingyu Li , Yun Zheng
Pages : 128-133
Volume 2 , Issue 3
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The Feldstein-Horioka Hypothesis: Co-Integration and Causality Results for Selected Countries

This study investigates the validity of the Feldstein-Horioka hypothesis, which suggests that with perfect world capital mobility there should be no correlation between domestic savings and domestic investment, . . .

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Santiago Grullon
Pages : 134-142
Volume 2 , Issue 3
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International Accounting Standards and Foreign Direct Investment

This paper examines the impact of the International Financial Reporting Standard (IFRS) adoption on Foreign Direct Investment (FDI) inflows. An annual panel dataset of 136 countries from 2002 to 2013 are . . .

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Gene Johnson, Tam Vu , Eric Im
Pages : 143-150
Volume 2 , Issue 3
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King’s Choice: Case of Wanda Group’s Strategy and Overseas Development

2012 for the real estate business is a crucial year. Affected by the downturn in the domestic market as well as factors such as policy control, Chinese real estate companies began to shift its strategic . . .

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Tian He, Xiaohan Hu
Pages : 151-159
Volume 2 , Issue 3
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The Practice of Performance Measurement in Small and Medium Enterprises: Empirical Evidence from a Developed Economy Perspective

This paper examines the practice of performance measurement (PM) among Small and Medium Enterprises (SMEs) within the construction industry. The study was conducted by using a questionnaire survey with . . .

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Abdul Morlai Kanu, Ibrahim Sesay
Pages : 160-173
Volume 2 , Issue 3
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Influence of Demographic Factors on Mobile Phone Purchasing among University Students in Nigeria

This paper examines demographic determinants of mobile phone purchase decision of university students in Nigeria. Primary data were collected with the aid of pre-tested structured questionnaire. The questionnaire . . .

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P. O. Oladele, K. K . Arogundade, A. M. Awolaja
Pages : 174-180
Volume 2 , Issue 4
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The Ethical Decision Ma king Intention of Small & Medium Entrepreneurs in Malaysia

This paper represents an attempt to propose a model on the ethical decision making intention of SME entrepreneur in Malaysia. In Malaysia, studies on the entrepreneur’s intention to make ethical decision . . .

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Yeoh Khar Kheng, Sethela June
Pages : 181-192
Volume 2 , Issue 4
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Role of Effective Communication in the Organizational Commitment and Employee Behavior as Input to Human Resource Management

This article explores on the significance of effective communication in the organizational commitment and employee behavior. It gives importance in the way organization communicates any kind of information . . .

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Maribeth G. Buenviaje, Genny P. Morcilla, Rey FernanRefozar, Julia A. Macalalad, Jake M. Laguador
Pages : 193-200
Volume 2 , Issue 4
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Factors Affecting Libyan SMEs’ Selection of Banks as Business Partners

The aim of the current paper is to investigate the major criteria/factors considered in the process of banking partner choice/selection by SMEs in Libya. For this purpose a sample of more than 200 SMEs . . .

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Abdulaziz M. Abdulsaleh
Pages : 201-210
Volume 2 , Issue 4
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