Tourists’ Satisfaction as a Means of Gaining a Competitive Advantage in Tourism Industry in Southern Tourism Circuit of Tanzania: A Case of Iringa Region

Tourists’ Satisfaction as a Means of Gaining a Competitive Advantage in Tourism Industry in Southern Tourism Circuit of Tanzania: A Case of Iringa Region

Author(s) by S. Ruheza, H. Mwinuka
Pages 173-187
Keywords Tourist, Satisfaction. Competitive advantages, Tourism circuits, Tanzania.
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Abstract


Using tourists’ attractions in Iringa Region as a case study, this examined tourists’ satisfaction as a means of gaining a competitive advantage in the Southern Tourism circuit of Tanzania based on the tourism destination competitive and attractiveness (TDCA) modelled by Vengesayi (2003), derived from the demand and supply theory. Questionnaire, key-informants interviews and observations were used for data collection. The study revealed that most of the tourists were satisfied with tourists’ attractions and services (hospitality). Poor infrastructures, promotions, poor maintenance and limited link between natural and cultural tourist attractions were found to limit development of the sector in the southern Circuits. The study recommends that there is a need for improving infrastructures, communication skills, multilingual and interpretations skills, provision of training on customer care and hospitality, marketing, business management and entrepreneurship.

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